Elan Group in Gurugram: Projects, Track Record & Investment Guide

Gurugram’s real estate landscape has no shortage of ambitious developers, but few have climbed the premium ladder as aggressively as Elan Group. In just over a decade, the builder has moved from a niche commercial player to a headline name in ultra-luxury residential and mixed-use developments. If you are evaluating elan group Gurugram as your next investment or purchase, this guide gives you the unvarnished picture: what they build, where they build it, how they deliver, and whether their ticket price is justified.

Who Is Elan Group?

Elan Limited was founded in 2013 by Rakesh Kapoor, with Ravish Kapoor and Akash Kapoor steering operations as key leadership figures. Headquartered on Golf Course Road, Sector 43, Gurugram, the group started with a sharp focus on high-street retail and commercial assets before expanding into residential and hospitality.

The numbers the company publishes are substantial: 7,000-plus customers, over 15 million sq. ft. under development, and a planned investment pipeline exceeding ₹15,000 crore across a portfolio of roughly 15 projects in Gurugram and Delhi. The group claims a total built-up footprint of approximately 25 million sq. ft. across residential, retail, commercial, and hospitality segments. In 2025, Elan picked up multiple Realty+ and Times Realty awards, including Developer of the Year and Project of the Year for Elan The Emperor.

Elan Group Projects in Gurugram

Residential Portfolio

Elan’s residential foray is anchored by two marquee projects on the Dwarka Expressway:

• Elan The Presidential, Sector 106 — Spread across 30 acres, this is Elan’s flagship residential launch. It offers 3, 4, and 5 BHK apartments and penthouses across 10 towers. Unit sizes range from approximately 1,347 sq. ft. to 3,802 sq. ft., with pricing starting around ₹5.11 crore and extending past ₹14 crore for larger configurations. The project is RERA-registered (HRERA 101 of 2022 / GGM/626/358/2022/101) and targets possession by October 2027. Consultants on board include UHA London for architecture and Leighton Group for construction.
• Elan The Emperor, Sector 106 — Positioned as a 50-plus acre integrated township, this is a ₹3,000 crore development comprising branded residences, a high-end mall, a luxury five-star hotel, and premium office spaces. The first phase offers roughly 600 units with a saleable area of around 29 lakh sq. ft. SWA (US), WET Design (US), CD+M (Dubai), HBA, and Thornton Tomasetti are part of the consultant roster — an unusually global lineup for a Gurugram project.
• Elan The Statement, Sector 49 — Announced in 2026, this ultra-luxury residential project has commenced construction with Tata Projects as the contractor. Details on unit count and pricing are still emerging [verify: exact unit count, pricing, and RERA number].

Commercial & Hospitality Portfolio

Elan built its reputation in commercial real estate. Key projects include:

• Elan Imperial, Sector 82 — Marketed as New Gurugram’s first luxury mall with a five-star hotel, this 7.6-acre mixed-use development features retail, F&B, a multiplex, and hospitality. Designed by Benoy, it carries HARERA registration 15 of 2024. Investment entry starts around ₹1.3 crore.
• Elan Miracle, Sector 84 — A mixed-use development with double-height retail, food court, PVR multiplex, office space, and serviced apartments.
• Elan Epic, Sector 70 — A corner plot on Southern Peripheral Road with retail, food courts, serviced apartments, and a 10-screen multiplex. Launched in 2018 with RERA registration GGM/30/2018.
• Elan Empire, Sector 66 — Retail and office spaces on Golf Course Extension Road.
• Elan Town Centre, Sector 67 — Retail-led community development.
• Elan Mercado, Sector 80 — Delivered mixed-use project with retail and serviced apartments.
• Elan Paradise, Sector 50 — Premium retail and commercial spaces.
• Elan The Mark, Sector 106 — Commercial component within the broader Sector 106 township.

Location Strategy: Where Elan Builds

the builder’s Gurugram footprint follows a deliberate corridor strategy. The group has concentrated heavily along the Dwarka Expressway (Sectors 106, 84) and New Gurugram (Sectors 82, 80, 70, 67, 66), with select assets on Golf Course Extension Road and NH-48.

This positioning offers:

• Direct connectivity to IGI Airport (roughly 25–30 minutes from Sector 106)
• Access to NH-48 and the upcoming metro extensions
• Proximity to dense residential catchments in New Gurugram and along Southern Peripheral Road
• Emerging business districts that are still under-supplied with organised retail and Grade-A office stock

The bet is clear: Elan is building where Gurugram is expanding, not where it has already peaked. That means higher upside potential, but also higher execution risk until infrastructure fully matures.

Elan Group Reviews & Track Record

Strengths

1. Design ambition and global consultants — Elan does not cut corners on paper. The roster of international architects, landscape designers, and engineering firms on projects like The Emperor and The Presidential rivals that of DLF and M3M. The result is architecture that stands out in a crowded market.
2. Prime land parcels — Whether it is the 50-plus acre Sector 106 township or the 7.6-acre Sector 82 mall plot, Elan has secured large, strategically located land parcels with strong visibility and frontage.
3. Diversified product mix — The group is not dependent on a single asset class. Its portfolio spans ultra-luxury apartments, high-street retail, malls, offices, serviced apartments, and hotels. This diversification insulates it from sector-specific downturns.
4. Awards and industry recognition — The 2025 Realty+ and Times Realty awards, while marketing tools, do signal that industry observers are taking notice of the group’s delivery quality and scale.

Weaknesses & Risks

1. Delivery timelines — Elan Group’s track record on punctuality is mixed. Elan Epic, launched in 2018 with an initial possession target of December 2022, saw delays and RERA-adjusted extensions. The project was still under construction well past its original deadline. Buyers considering under-construction inventory should factor in buffer time.
2. Assured return schemes — Several Elan commercial projects have been marketed with 12% assured returns and lease guarantees. While attractive on paper, such schemes in Indian commercial real estate often inflate the base price to fund the promised payout. Investors should treat these as financing structures, not risk-free income, and read the fine print carefully.
3. High entry price — Elan positions itself in the premium-to-ultra-luxury bracket. Entry prices for The Presidential start above ₹5 crore, and commercial units often cross ₹1 crore. This limits the buyer pool and can affect liquidity in resale markets, especially if the surrounding infrastructure takes longer than expected to mature.
4. Limited long-term delivery history — Founded in 2013, Elan has delivered fewer completed projects than legacy builders like DLF or Vatika. While Elan Mercado is delivered, the bulk of the portfolio is under construction. That means the builder’s ability to manage large-scale, multi-phase townships over five-to-seven-year cycles is still being tested.

Investment Verdict: Who Should Buy?

Who it suits:

• End-users looking for a trophy address on Dwarka Expressway with genuinely differentiated design and large floor plates.
• Commercial investors with a 5–7 year horizon who understand that New Gurugram’s retail and office supply is still catching up to demand.
• NRIs seeking a premium Gurugram asset with global-brand appeal.

Who should be cautious:

• Short-term flippers expecting quick resale appreciation in under-construction projects.
• Risk-averse investors relying on assured-return commercials as fixed-income substitutes.
• First-time buyers stretching budgets to enter the ultra-luxury segment without liquidity buffers.

The Bottom Line

Elan Group has earned its place in Gurugram’s premium developer tier through bold design, aggressive land acquisition, and a willingness to bet on emerging corridors. investing with Elan Group is not a conservative play — it is a high-conviction bet on Gurugram’s northward and westward expansion, backed by genuinely ambitious architecture. The trade-off is execution risk, higher entry prices, and a delivery history that is still being written.

If you align with the group’s risk-return profile and have the holding power to wait for corridors like Dwarka Expressway and New Gurugram to fully mature, Elan offers some of the most distinctive inventory in the market. If you need certainty of timeline or liquidity within three years, you may want to look at more established alternatives in mature sectors.

Frequently Asked Questions